The Power of Social Media continues to ascend and transform the way stars are born. However, has it replaced the Traditional Approach to Rolling Out Artists and their Music? Many feel the answer to this controversial question is subjective; we asked The RADIOBOSS his thoughts on “Radio VS The Impact of Social Media.”, he stated, and we quote:
“To me, social media is definitely an accelerator. However, it takes real people | and numbers to see the full benefits of it. It’s always strange when the “artist” who buys the followers and likes gets upset when real people don’t request or know their music. Radio amplifies people’s favorite songs. As a long-time Radio Personality and Marketing Guru, There are so many metrics we review when making official decisions and or coming to conclusions as it pertains to artists and their Influence. Social media is definitely one of the tools I use for research; however, In no way, shape or form has it “Replaced” radio.”
We all remember Beyoncé’s World Stopping “Digital Drop.” which undoubtedly took the Music Industry by Storm and is arguably the reason why this article would hold any significance as it pertains to this controversial matter.
Perhaps it’s too early in the game to come to a definite conclusion on whether or not Social Media has replaced Traditional Media Outlets. After all, A new viral star is born every day through our favorite Apps, such as Instagram, Twitter, and TikTok. The Social Media Trinity.
We’ll side with Kiotti “RadioBoss” Brown and agree that The Combination of support from ALL outlets, both Traditional and New Age, simultaneously creates the perfect storm known as “ The Roll Out.”
