Since severing ties with several companies, one being Adidas, Kanye West has lost a lump sum of money. Adidas, in particular, has decided to keep the $200M they offered Ye for themselves. Their fallout came about after West made anti-semitic comments online. Adidas and Kanye West have a decade-long partnership.
The sneaker company said in a statement:
“Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The hate speech in question was posted on Twitter.
“I’m a bit sleepy tonight but when I wake up I’m going death con 3 On JEWISH PEOPLE,” he tweeted.
Kanye West added
“The funny thing is I actually can’t be Anti Semitic because black people are actually Jew. You guys have toyed with me and tried to blackball anyone who opposes your agenda.”
Shortly after, the tweets were taken down because they violated the community guidelines.
In response to losing the deal with Adidas, Ye seemed unbothered. Seemingly following the “money can’t buy happiness” slogan, Ye wrote
“Ari Emmanuel, I lost 2 billion dollars in one day, and I’m still alive. This is love speech. I still love you. God still loves you. The money is not who I am. The people is who I am.”
He followed with a post that showed text messages from his lawyer, Quinn Emanuel, who was listing his rights.
“As to Adidas, you can start to make new designs for footwear, apparel, and accessories immediately,” the message read. “As to Gap, the non-compete expires December 15, 2022. You own the Yeezy name and all the trademarks associated with Yeezy.”
Since he lost so many deals, Forbes assumes his net worth will go from $1.9 billion to $400 million.
Ari Emmanuel is one of many celebrities who disagrees with companies partnering with Ye, despite his insensitive comments.
“Silence is dangerous. It allows forms of hatred and racism, including anti-Semitism, to spread and become normalized. It coarsens and degrades our society and country.”
“Those who continue to do business with West are giving his misguided hate an audience. There should be no tolerance anywhere for West’s anti-Semitism,” he continues. “This is a moment in history where the stakes are high, and being open about our values, and living them, is essential. Silence and inaction are not an option.”
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