Ice Cube found success outside his rap career with lucrative business deals and shows no signs of slowing down. His league, BIG3, is now the first Black-owned professional sports league.
Legendary West Coast rapper and actor Ice Cube made one of his career’s biggest deals.
His league, BIG3, has become the first Black-owned professional sports league.
BIG3 is a sports league started by Ice Cube in 2017 and consists of retired NBA players who play three on three games that only go half-court.
According to Boardroom.tv, the league is now certified as a “Black-owned” business by ByBlack and the US Black Chambers.
Ice Cube released a statement about the major announcement:
“Myself and the entire league are honored to be officially certified by ByBlack and the US Black Chambers,” Ice Cube said.
“Supporting Black enterprise is a lifelong passion of mine, and the BIG3 will continue to build upon its success and lift up other Black entrepreneurs,” he added.
Additionally, fans can enjoy the league even more as they can have stakes in all 12 teams through non-fungible tokens (NFTs).
Ice Cube is not the only rapper who has had a role in basketball.
North Carolina rapper J. Cole was the first rapper on the cover of NBA2K and dropped a verse for the video game.
Memphis rapper and CMG boss Yo Gotti have become co-owner of the Major League Soccer franchise, D.C. United
Yo Gotti joined the ownership group with Joe Mamo, Adam Gerry, and Jake Silverstein.
Yo Gotti credits his son for introducing him to the sport and shared a video of him celebrating his co-ownership on his Twitter page.