DDG has returned with a new music video for his song, “Vegan.” The piece sees the former YouTuber collaborate with director LewisYouNasty.
For the video, DDG travels to the desert where he raps about his opponents not “wanting beef” because they’re “vegan.”
The new song comes just a few short months after the release of DDG’s latest album, It’s Not Me It’s You. The project boasted features from Polo G, NLE Choppa, Gunna, Kevin Gates, and Babyface Ray.
DDG began his career as a YouTuber back in 2014. Despite beginning on the video-sharing platform, he’s since tried to shake his reputation as a content creator for the site.
“I’m in a space now where I want people to get rid of the stigma that I’m a YouTuber,” DDG told People in October. “I’m really just tryna shake that image and that stigma. Even though I am a YouTuber, I feel like it automatically comes with people not wanting to press play on the music or believing in the music. Or being harder on it. People are harder on me than other artists.”
He released his first studio album, Valedictorian, in 2019.
Check out DDG’s “Vegan” below.
You don’t want beef, you n***as is vegan (Shh)
Don’t talk when I’m speakin’
I wanna crash out, just give me a reason
Just took a Perc’, I think that I’m peakin’